Rialto

Rialto connects patients with medical professionals quickly and conveniently. We helped Rialto build its logo and website design.

Year

2020

What we do

LogoWebsite Design

01

Keywords

The first process was gathering keywords taken from briefing and discussion with the Rialto team. The results were the four main keywords below. It served as our guide to begin the logo design process.

Convenient

Reliable

Fast

Physician

02

Keywords
Breakdown

The next step was to create objects or design elements to represent each keyword above. We combined the objects to visualize some logo ideas.

Paperpillar

Convenient

Paperpillar

Reliable

Paperpillar

Fast

Paperpillar

Physician

03

Exploration

Below are some of the logo concepts that we came up with.

Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar

04

Further Development

We developed the selected idea further with more options and explorations.

Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar
Paperpillar

05

Color

After a few iterations with the client's feedback, the next step is to explore the colors.

 

3BC3EE

 

5A88FF

07

Typography

We chose Fira sans, a modern and classy font with a bit of accent on each lowercase letter. Like the spur on its lowercase "a"!

Paperpillar
PaperpillarPaperpillar
PaperpillarPaperpillar

09

Web Design

The Rialto team wanted us to build a quick homepage based on the final logo. We created a design that utilize the logo as ornaments and patterns throughout the website.

Paperpillar