Rialto

Rialto connects patients with medical professionals quickly and conveniently. We helped Rialto build its logo and website design.

Year

2020

What we do

Logo Website Design

01

Keywords

The first process was gathering keywords taken from briefing and discussion with the Rialto team. The results were the four main keywords below. It served as our guide to begin the logo design process.

Convenient

Reliable

Fast

Physician

02

Keywords
Breakdown

The next step was to create objects or design elements to represent each keyword above. We combined the objects to visualize some logo ideas.

Convenient - Rialto

Convenient

Reliable - Rialto

Reliable

Fast - Rialto

Fast

Physician - Rialto

Physician

03

Exploration

Below are some of the logo concepts that we came up with.

Exploration Image 1 - Rialto
Exploration Image 2 - Rialto
Exploration Image 3 - Rialto
Exploration Image 4 - Rialto
Exploration Image 5 - Rialto

04

Further Development

We developed the selected idea further with more options and explorations.

Concept Image 1 - Rialto
Concept Image 2 - Rialto
Concept Image 3 - Rialto
Concept Image 4 - Rialto
Concept Image 5 - Rialto
Concept Image 6 - Rialto
Concept Image 7 - Rialto
Concept Image 8 - Rialto
Concept Image 9 - Rialto
Concept Image 10 - Rialto
Concept Image 11 - Rialto
Concept Image 12 - Rialto
Concept Image 13 - Rialto
Concept Image 14 - Rialto
Concept Image 15 - Rialto
Concept Image 16 - Rialto
Concept Image 17 - Rialto
Concept Image 18 - Rialto

05

Color

After a few iterations with the client's feedback, the next step is to explore the colors.

 

3BC3EE

 

5A88FF

06

High Fidelity Concept

Here is the high-fidelity version of the Rialto logo concept.

Logo - Rialto
Logo White - Rialto

07

Typography

We chose Fira sans, a modern and classy font with a bit of accent on each lowercase letter. Like the spur on its lowercase "a"!

Fira Sans Font - Rialto
Header Typography Title - Rialto Header Typography - Rialto
Body Typography Title - Rialto Body Typography - Rialto

09

Web Design

The Rialto team wanted us to build a quick homepage based on the final logo. We created a design that utilize the logo as ornaments and patterns throughout the website.

Web Design - Rialto