Ility

Ility service revolves around property rent. Ility aims to help property owners rent their vacant properties while maximizing their passive income. We helped Ility in building their illustration-based website.

Year

2018

What we do

IllustrationsWebsite Design

01

Project Goals and Needs

In our initial conversation, we discussed and gathered information about Ility's company which is essential to guide us through the design process.

An in-depth understanding of the client's business helps us efficiently make various illustration prototypes in which the client will choose the ones that best fit their vision.

02

Illustration Process

For the illustration project, we begin with the initial paper and pencil concept, the most efficient way to showcase ideas. The concept will then evolve through the iterations until it reaches high-fidelity form. This illustration showcases spaces that represent unique properties with different uses.

Sketch Concept

Digital Process

Initial Concept

First Iteration

Final Iteration

03

Visual Style Implementation

Once the style is selected, we apply it to all other illustrations within the website. It is essential to have a coherent look and feel across the website.

04

Iconography

While different from illustrations, icons must feel coherent and belong in the right place. To achieve this, We took some of the stylings we used in the illustrations and applied it to Ility's icon.

05

Hero Section

Below are some of the hero sections created for Ility.

06

Website Design

The website is a combination of icons, illustrations, and photography. The illustrations bring delight; photography is essential to relate the website to real-world property service.