HoopsAI is a real-time data storytelling platform that delivers engaging news and analytics powered by AI. We crafted their brand identity, including a logo, illustrations, and website.
What we doLogoIllustrationsWebsite Design
We kicked off this project by creating the HoopsAI logo. We started by collecting information about the company, mainly to know the core values that needed to be highlighted. The result is a set of keywords that helped us develop the brand style:
Next, we made a few early sketches based on the abovementioned keywords.
High Fidelity Design
After a few discussions and iterations, we suggested three potential concepts that we develop further into a high-fidelity design.
The HoopsAI team had already chosen a few colors when they approached us. We developed these colors further by adding gradation and expanding the color set.
Here's the logo that both the HoopsAI and Paperpillar teams selected!
We started the website process by creating a wireframe to see how we would arrange the essential information by considering efficiency.
We started the illustration process by creating sketches. We had a few concepts that could represent HoopsAI as a brand.
High Fidelity Illustration
We created high-fidelity illustrations and combined them with the chosen colors. These illustrations are featured on the HoopsAI website.