HoopsAI
HoopsAI is a Data Storytelling platform that creates engaging and informative news and analysis in real-time in a fully autonomous way. We helped create their branding, including logo, illustrations, and website.
Year
2018What we do
LogoIllustrationsWebsite Design

01
Logo
We kicked off this project by creating HoopsAI logo. We started by collecting information about the company, mainly to know the core values that needed to be highlighted. The result is a set of keywords that helped us develop the brand style:






02
Logo Concept
Next, we made a few early sketches based on the abovementioned keywords.

03
High Fidelity Design
After a few discussions and iterations, we suggested three potential concepts that we develop furthermore into a high-fidelity design.



04
Color
The HoopsAI team had already chosen a few colors when they approached us. We developed these colors further by adding gradation and expanding the color set.
FF6D9E
FCB887
292197
945FFC
06
Final Logo
Here's the logo that both the HoopsAI and Paperpillar teams selected!

07
Website Design
We started the website process by creating a wireframe to see how we would arrange the essential information by considering efficiency.

08
Illustration Concept
We started the illustration process by creating sketches. We had a few concepts that could represent HoopsAI as a brand.


09
High Fidelity Illustration
The next step is to process high-fidelity illustrations on selected low-fidelity concepts. We combined this with the colors that we had chosen before. These illustrations are showcased on the HoopsAI website.




05
Website
Here are some of the website sections from HoopsAI that we helped design. The central concept here is strengthening the information that needs to be said to the user through the illustrations we created.




"Paperpillar studio has done an amazing work on our project, apart form producing great and beautiful designs, they are also very professional, responsive, and fast. we would not hesitate to recommend Paperpillar to anyone who wishes to receive great work to help their business with one of the best studios around the world."
