HoopsAI

HoopsAI is a real-time data storytelling platform that delivers engaging news and analytics powered by AI. We crafted their brand identity, including a logo, illustrations, and website.

Year

2018

What we do

LogoIllustrationsWebsite Design

01

Logo

We kicked off this project by creating the HoopsAI logo. We started by collecting information about the company, mainly to know the core values that needed to be highlighted. The result is a set of keywords that helped us develop the brand style:

02

Logo Concept

Next, we made a few early sketches based on the abovementioned keywords.

03

High Fidelity Design

After a few discussions and iterations, we suggested three potential concepts that we develop further into a high-fidelity design.

04

Color

The HoopsAI team had already chosen a few colors when they approached us. We developed these colors further by adding gradation and expanding the color set.

FF6D9E

FCB887

292197

945FFC

05

Applying Color

Then we tried these colors on the logo mark. From here, we started to see which color set was better suited for the company.

06

Final Logo

Here's the logo that both the HoopsAI and Paperpillar teams selected!

07

Website Design

We started the website process by creating a wireframe to see how we would arrange the essential information by considering efficiency.

08

Illustration Concept

We started the illustration process by creating sketches. We had a few concepts that could represent HoopsAI as a brand.

09

High Fidelity Illustration

We created high-fidelity illustrations and combined them with the chosen colors. These illustrations are featured on the HoopsAI website.

05

Website

Here are some of the website sections from HoopsAI that we helped design. The central concept here is strengthening the information that needs to be said to the user through the illustrations we created.

"Paperpillar studio has done an amazing work on our project, apart form producing great and beautiful designs, they are also very professional, responsive, and fast. we would not hesitate to recommend Paperpillar to anyone who wishes to receive great work to help their business with one of the best studios around the world."

Udi Nevo

Founder of HoopsAI