HoopsAI is a Data Storytelling platform that creates engaging and informative news and analysis in real-time in a fully autonomous way. We helped create their branding, including logo, illustrations, and website.
What we doLogoIllustrationsWebsite Design
We kicked off this project by creating HoopsAI logo. We started by collecting information about the company, mainly to know the core values that needed to be highlighted. The result is a set of keywords that helped us develop the brand style:
Next, we made a few early sketches based on the abovementioned keywords.
High Fidelity Design
After a few discussions and iterations, we suggested three potential concepts that we develop furthermore into a high-fidelity design.
The HoopsAI team had already chosen a few colors when they approached us. We developed these colors further by adding gradation and expanding the color set.
Here's the logo that both the HoopsAI and Paperpillar teams selected!
We started the website process by creating a wireframe to see how we would arrange the essential information by considering efficiency.
We started the illustration process by creating sketches. We had a few concepts that could represent HoopsAI as a brand.
High Fidelity Illustration
The next step is to process high-fidelity illustrations on selected low-fidelity concepts. We combined this with the colors that we had chosen before. These illustrations are showcased on the HoopsAI website.